Hemrich Brothers Brewing Co. header - image

 

   Hemrich Bros. Brewing Co.
(1897-1923)
 

In 1897 Alvin M. Hemrich (see biography) purchased the plant and business of the "North Pacific Brewery". The plant was better known as the old Slorah Brewery, located on Howard Ave. N. (now Yale Ave. N.), between Republican and Mercer streets. The firm was then operated as the "Alvin Hemrich Brewing Co." After six months Alvin was joined by his brother Louis, and Julius Damus, in the organization of the "Hemrich Brothers Brewing Company", which was incorporated under the laws of the state on the 4th of February, 1899.

 

Hemrich Bros. Brewery - click to enlarge image
Hemrich Bros. Brewery c.1901

Hemrich Bros. Brewery workers - click to enlarge image
Early crew - Alvin Hemrich seated front left

~ click on images for larger view ~

"Under the effective management of these interested principals the business was built up to a most successful standpoint, the equipment of the plant being of the most approved modern type. The products of the brewery, including lager and porter, were reported to be of exceptional quality by utilizing the best material in the process of manufacture, the malt being secured from Wisconsin and California, and the hops being the most select products from Bohemia and from the state of Washington."  quote from early Seattle history.

 

Hemrich Bros. Brewing Co. - 1901 ad - image


Ad from 1901 Seattle City Directory
Hemrich Bro's Brewing Co. oval tray - image

 

Hemrich Bro's Select Beer label - image
By 1903 the brewery's annual production was approximately thirty-five thousand barrels, and it employed about 75 workmen. With the improvements in brewing technology, and through major changes in the equipment of the plant, having installed the latest improved accessories, they greatly augmented their productive capacity. The plant was now larger than the older Bay View Brewery. The beer was delivered in wagons pulled by purebred draft horses, which were the pride of the organization. However, they remained exclusively a draught beer brewery, with bottling done by a nearby bottling works. See label (right).

They produced a number of beers including "Seattle Pride", and an "Apollo Beer", but their flagship brand was "Hemrich's Select", a premium lager beer.


Alvin M. Hemrich was president and manager of the company from the time of its organization, and continued in that capacity until 1915. He was also the president of the "Claussen Brewing Association", and was a major stockholder in the family's "Seattle Brewing & Malting Company".

 

Hemrich Bros. etched beer glass - image
Hemrich Bros. etched beer glass

Hemrich Bros. beer tray c.1904 - image
The Meek Co. stock tray No. 65 "Annabelle" -  c.1904

Apollo Beer etched glass - image
Apollo Beer etched glass



 

Hemrich's Staff Products letterhead, c.1917 - image
1917 letterhead

Hemrich's Staff Products Company

 

With the onset of state-wide prohibition in 1916, Hemrich Bros. began doing business as "Hemrich's Staff Products Co." On January 1, they commenced the manufacture of a cereal beverage (near beer) called "Lifestaff". The following March they added a sparkling apple juice called "Applestaff", both with the slogan "It's Liquid Food".
 
The brand name of "Lifestaff" was a clever way of identify it as a beer. The term is an abbreviated form of "the staff of life" - which refers to bread. For Germans, beer - like bread - is a daily staple, and beer is often called liquid bread. So, "Lifestaff ~ a Liquid Food" gave little doubt as to what was in the bottle - especially to their German patrons.
 
On 31 January, 1918, the firm registered the name "Bockstaff" for
a malt-less non-alcoholic beverage sold as a soft drink.

The operation was under the management of Paul F. Glaser, who was also secretary of the company. They continued with this product until the imposition of national Prohibition in 1920. The Company struggled on for three more years, and in 1923 the Lake Union plant was sold.

 

Hemrich's, Inc.
(1929-1933)

In 1929 Alvin, in partnership with Isadore Luxenberg, established "Hemrich's Inc." and resumed the production of a near-beer called "Hemrich's Special" under Federal permit
L-27.

Anticipating the repeal of Prohibition "Hemrich's, Inc." remodeled an unused, frame brew-house on property adjacent to the old Bay View plant on Airport Way. The new brewery was called "Hemrich Brewing Co., Inc." It was issued U-Permit No.1205, and on April 7th of 1933, it was the brewery to offer the public legal beer in over 17 years. The following year it would become the "Apex Brewery".
 

 

 

Hemrich Brewery Collectible - For Sale

Hemrich Bros. pre-pro beer glass - click for larger image

"Hemrich Bros. Brewing Co. - Seattle" Pre-Prohibition glass. Go to:  GLASSES

Hemrich Bros. pre-pro beer tray - click for larger image

"Hemrich Bros. Brewing Co. - Select Beer" Pre-Prohibition tray. Go to: TRAYS

 

 

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ACKNOWLEDGEMENTS

  • Special thanks to the Graham for family for providing the early 1900s photos.

 

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