

DeLuxe Beer label, c.1936
History of the Silver Springs Brewing Co.
Port Orchard
(1934-1950)
and Tacoma (1950-1967)

On May 4, 1933, a month after the repeal of Prohibition a group of local businessmen from Bremerton and Port Orchard formed a corporation to erect a brewery. The Kitsap Brewing Corp., was lead by Harry C. Maston, pres.; Charles Hackett, v-pres.; Lyman E. Woolfolk, sec.; and Harry B. Howe, treasurer. It was capitalized at $25,000, and contracted for the construction of a six story, wooden frame building that would house the newest brewing equipment available. The site was on East Bayside Rd., Port Orchard., and was chosen for the artesian well found there. The company chose well known architect, Carl Siebrand, to design the plant.
Construction began on January 4, 1934, and by May 25 the brewing
operations began. The plant operated on only one shift and could produce
50 barrels per day.
On August 4, seven months after breaking ground, "Kitsap
Beer" was available on draft. Apparently it didn't meet expectations and
was not well received. Their brewmaster, Ernest Richter, attempted to improve
the product but the company struggled. In January of 1935, the Kitsap
Brewing Corp. acknowledged their start-up problems and looked ahead with
great expectations. They planned to install a bottling line in order to
move into the home market, since their beer was only available on draft
in retail establishments. In spite of their optimism the company continued to
struggle and when the Silver Springs Brewing Co. of Seattle made them an
offer the stockholders agreed to sell. A group of venture capitalists
established the Silver Springs corporation specifically to buy or build
a brewery, and they found what they were looking for with the troubled Kitsap Brewery. Upon completion of the sale, the brewery assumed the
name of the parent company, whose head office remained in the Dexter
Horton Bldg., Seattle.
The brewery's flagship brand was now "DeLuxe Beer" and
with the infusion of capital a bottle line was installed, which gave
them the ability to enter markets further a field. About this time they
also introduced the "Oldstyle" and "Silver Springs" brands to their
line-up. However, they soon dropped the "Silver Springs" brand
since the
Star Brewery Co. of Vancouver, WA had been producing the same
brand since 1935. Coast Breweries of Vancouver, B.C. were majority owners of the
Star Brewery, and the Silver Spring Brewery of Victoria, B.C. was one of
their Canadian breweries. They had a long history of using "Silver
Springs Beer" and had no doubt objected to the use of the same brand by
this Port orchard brewer. |
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In May of 1937, the company moved their head office from Seattle to the plant, but maintained a sales agency in the McDowell Bldg., at 1331 3rd Ave., Seattle. By now the company was shipping its products to distributors in Seattle, Tacoma, Portland, Yakima, Bellingham, Wenatchee, Kelso and Longview. John A. Holmberg was now president of the company, with Harry B. Howe, vice-pres., and his brother, Edwin S. Howe, treasurer. Tyre H. Hollander remained the company's sec. and attorney. Albin Otto replaced Ernest Richter as the plant's brewmaster. Prior to Prohibition, Otto had been brewmaster for the Claussen Brewing Co. in Seattle. In Nov. of '40, Otto suddenly died and was replaced by Konrad Lux, who came to them from the Horluck Brewery in Seattle. Prior to that Lux had been brewmaster for the Pilsener Brewing Co. in Ketchikan, Alaska.
By 1942, John H. Hoeschen had replaced Lux as brewmaster. In 1943, controlling interest in the brewery was purchased by Williams Brothers, Inc., controlled by George and Elmer Williams of Tacoma. They installed William D. Bryan as the company's new president, and with that, additional brands were introduced. The Williams Brothers had previously purchased the Mutual Brewing Co. in Ellensburg. In so doing they acquired both the "Gold Seal" and "Hartz" brands. These were now added to Silver Spring's product line - with "Gold Seal" being canned at the Port Orchard plant. It was packaged in cone-top cans, which allowed them to utilize their bottling line instead of incurring the cost of adding a canning equipment. That they chose to use any canning scheme at all is surprising, considering George Williams' attitude towards canned beer. He was quoted as saying: "Cans are for garbage - bottles are for beer."
The Williams Brothers' had also purchased the
Pioneer Brewing Co.
of Aberdeen in June of 1944. "Pioneer Beer" was now being produced
by Silver Springs, as well as by their newly formed
Pioneer Brewery in Walla Walla.
The Pioneer label (below) has Walla Walla blocked out and Port
Orchard added. |
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But Bryan's management of Silver Springs was terminated in 1946 when younger brother of the principals, Gene Williams, assumed the position of president. The Brothers had planned to shift production to the United Union Brewery in Tacoma and shut down the Port Orchard plant, but the plant continued operating for four more years.
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DeLuxe Beer Lives! The Silver City Brewery of Silverdale (Kitsap County) produced a tribute brew for the 75th anniversary of the end to Prohibition. They replicated a recipe that represented the brewing style of the 30's, and made a DeLuxe Malt Liquor. The product was so well received that they plan to offer it again. Visit their web-site: www.silvercitybrewery.com
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ACKNOWLEDGEMENTS
please contact me: Gary@BreweryGems.com |
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