
By Claude Buck 1945
In 1945 Acme Breweries commissioned artist, Claude
Buck to create a work that reflected the company's long history with
California. His evocative still life was meant to promote allegiance to
their local brand over the encroaching national brands.
Buck used
actual artifacts as models for his work and the company prepared this
detailed description of the items:
"The wagon wheel is from the
second prairie schooner to reach California, which strangely enough came
by ship around Cape Horn. This two-ox team wagon was used for many
years between Santa Cruz and Pescadero by one of the early settlers.
The 150 year old shawl which appears in Quest for Fortune was
borrowed from a retired theatrical agent to whom it was presented,
while in Spain, by the great grand-daughter of the original owner.
As a token of esteem, a member of an old, aristocratic Spanish
family presented the tambourine to a famous ballerina after seeing
her dance while on a South American tour.
The revolver is from a
valuable collection of early California weapons. It is a six-round, .36
caliber Navy Revolver, Model 1851, fourteen inches in length.
A collector of rare steins permitted Mr. Buck to select from a large
assortment, the unusual specimen portrayed in the painting.
Dating back to the days when the Mexican flag flew over southern
California, the spur is from one of the finest collections of early
California relics.
Tools of the California Gold Rush, like this
miner’s pan, knew the swirl of water, gravel and gold. The pick, too,
saw long and rugged service in the Quest for Fortune.”
The stein has been the focus of attention
by many collectors who beleived that it may have been an actual Acme
stein. Buck was living in Santa Cruz, Calif. when he did the
painting and borrowed a stein as a model from a local collector.
This individual could have had a stein depicting an early California
event, but it wouldn't have had the Acme logo.
My belief is that the stein commemorates the Conquest
of California which began with the June 1846 Bear Flag Revolt in
Sonoma, and ended with the Capitulation at Cahuenga (now Studio
City) in January 1847. The mounted soldiers probably represent
Fremont's California Battalion of Mounted Riflemen. The
original stein (if it exists) may have had the California Republic's Bear flag, or
a conquest citation in the area where Buck placed the brewery's
logo.
However,
it's more than likely that Buck chose a stein having nothing to do
with California, but had the style and details that pleased him. He
accurately copied the stein then painted his own scene
representing early California, and added the Acme logo. With
the exception of the subject matter, Buck's
stein is identical to this 1898 example from German manufacturer
Dümler & Breiden (catalog #550).
Upon receiving the finished painting,
Acme had reproductions made and framed prints of the "The Quest for
Fortune" were distributed to their accounts.
 Another promotional
item was inspired by the painting, with the production of a
chalkware wall display. It was a 20" tall, stylized version of the
stein with the horsemen in high relief.
If anyone has information on the original stein, please contact me.
BACK to ACME
1945
Acme Brewing Co.
1907-1954

ACKNOWLEDGEMENTS
-
A special thanks to Louis Bravos, grand-son of Acme Sales Manager, Louis
T. Bravos, for "The Quest for Fortune" explanitory notes.
For any
comments, additions, or corrections -
or for brewery
collectibles you wish to sell - please
contact me:

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