The Olympia Brewing Company

While this famous Tumwater, Washington company owned other breweries prior to Prohibition, it gained prominence with a single brand produced in a single plant. The excellence of its beer has been attributed to the excellent quality of the water - hence their slogan "It's the Water" - but full credit should be given to Olympia's founder, Leopold F. Schmidt who's business model was "Quality First - Quantity Next." See Biography of Leopold Schmidt.

The Early Years

As a member of Montana's State Capitol Commission, Leopold was part of a fact finding mission to western state capitals in the Summer of 1895. As the owner of the largest and most successful brewery in the state, after 20 years, Leopold wished to again be near the sea. Consequently, he was considering a new enterprise on the Pacific coast, and took this opportunity to access costal locations. On their visit to Salem, he toured the 3,500 barrel Capital Brewery (which he would purchase 8 years later). But a new capital building was under construction at Olympia, and while there he learned of some artesian springs at nearby Tumwater. His brother Louis had accompanied on the trip and the two toured the site to assess its suitability for a new brewery. His brewmaster experience told him that the water was of exceptional quality, and navigable access to the sound was all but assured, making this an ideal location.

On September 18, 1895, The Daily Olympian ran this story:

"LEOPOLD SCHMIDT ANNOUNCES PLANS TO BUILD BRWERY -
A deal which has been pending for several days culminated yesterday afternoon in the sale of five and one-quarter acres of land near the lower falls at Tumwater to parties from Montana, who will build a brewery on the property. The purchasers are L. F. Schmidt of Deer Lodge, Montana, and his brother Louis of Butte, These gentlemen have been around the past three days with Alex Drysdale, who negotiated the sale, and after making surveys of the property, estimates of the water power, etc., a satisfactory settlement was arrived at, the sum of $4550 in cash paid to Mrs. Fannie E. Biles, the owner of the property, a deed made out to Schmidt Bros. and placed on record yesterday afternoon.
The land comprises the plat between the Des Chutes and the Union Pacific grade and fronting on the sound. The Tumwater Ice company's plant is upon it.
It is the intention of Schmidt Bros. to put a brewery and ice plant costing $60,000 on the spot where the tannery now stands' or near it, and to make other improvements. They will fill in a portion of the tide flats out to the channel of the river, and build a wharf there in anticipation of a time when the sound between Olympia and Tumwater will be navigable at all tides either by dredging the channel or making a fresh water lake of it by building a dam and locks near the Westside bridge.
Work on the plant will begin next month, shortly after the 16th. On that date L. F. Schmidt will move into the residence on the property to personally oversee the work."

Eight weeks after purchasing the Tumwater property he sent a letter (at right) to the Whal-Henius Institute alerting them that he had sent them two demijohns of water for analysis.

The results confirmed what he already knew, and secure in the knowledge that - in his words: "with this water, I believe I can brew better beer than ever," he returned to Montana and sold all of his interest in the Centennial Brewing Company of Butte.

The buildings of the Capital Brewery, constructed in 1896, were the first structures built by Leopold F. Schmidt. Original buildings included a four-story wooden brewhouse, a five-story cellar building, a one-story ice factory powered by the lower falls, and a bottling and keg plant.

First label,
1896-1901

Capital Brewing Co. letterhead 1901 - image

Capital Brewing Co. beer tray - click for larger image

Early tray,
1896-1901

The Capital Brewing Company became the Olympia Brewing Co. in 1902, and at that time chose the slogan "It's the Water" for their flagship brand "Olympia Beer", in part to explain why the Tumwater lagers were so good. This was, in fact, the issue that prevented production of the "Olympia" brand at any of his other branches. They soon included the descriptor "export", as it inferred even higher quality, and their flagship brand became known as "Olympia Pale Export". The label (below) was copyrighted in 1914 and was re-instated after prohibition was repealed in 1933, and remained relatively unchanged. While imitation may be the highest form of flattery, I don't imagine that Olympia was flattered with the blatant copy of their label by the Utah Brewing Company of Salt Lake City (below), and I'm certain that they sued to terminate the use of the Olympus label.

Earl Olympia Brg. Co. label c.1906 - click for larger image

Early label, c. 1906

Olympia Beer label, c.1906 - click for larger image

Another version, c.1906

Olympia Pale Export label, c. 1914 - click for larger image

Olympia label, c.1914

Olympus Beer label from Utah Brg. Co. - click for larger image

Olympus copy-cat label

Etched glass, 1896-1901

Etched glass, post-1902

Leopold F. Schmidt was a pioneer of the multiple brewery concept, and with the Tumwater plant well established, he began construction on the Bellingham Bay Brewery, in 1901. He then established the Salem Brewery Association with the acquisition of the Capital Brewery of Salem, Ore., in 1902; founded the Acme Brewing Company of San Francisco in 1906; and purchased the Port Townsend Brewing Company of Port Townsend, Wash., in 1909.

Salem, Olympia & Bellingham steins, c. 1907

Ingraving of the 1906 Olympia Brewery - image

In 1906 the original wooden frame brewery was replaced by a six-story, Italianate structure.

The new Brewhouse was built using Chehalis brick and Tenino sandstone.

etched glass, c. 1903	tall stein, c.1905	stein, c. 1907
the "Blue" Olympia	"tip" tray, Seattle branch	the "Green" Olympia
Olympia glass lens	Olympia Cavalier, c.1914	18" Olympia charger

State Prohibition

Leopold Schmidt died in 1914, just before prohibition forces triumphed in Washington and Oregon. The Olympia brewery group was then lead by Leopold's eldest son Peter. Prohibition came to Washington in Jan. 1916 - four years prior to national prohibition, yet the Schmidt family still had the two Acme plants in San Francisco where they continued to produce beer, but not Olympia Beer.

Brewing ceased in Washington in 1915, allowing brewers one year to deplete their inventory and dismantle their operations. However, the Schmidt family chose to carry on with a near beer called German Brew (at right), Olympia Malt Extract, and Olympia Artesian Water. They also produced a slightly sparkling apple drink called "Applju" (see ad below). It's slogan was "Drink an Apple" and they later made a heavily sparkling version they referred to as an "apple champagne". A loganberry product called "Loju" was produced in their branch brewery in Salem. Unfortunately, all fruit juice production was terminated in 1921 due to a sugar shortage caused by World War I in Europe.

In 1918, the Food Administration imposed a severe limitation on the use of sugar by less essential food products, which included soft drinks. This limitation failed to ease the sugar crisis, and in the latter part of 1918, a meeting was held by government officials for the purpose of declaring the soft drink industry non-essential and ordering it to be closed up for the duration of the war. Olympia struggled along with the sugar shortage for a few more years, competing with boot-leggers for the scarce commodity, but finally operations ceased and the Old Brewery was sold. It was then put to use as a paper pulp mill.

With the advent of National Prohibition in 1920 the Schmidt family undertook many other business ventures, the most significant of which was their hotels. As a normal business practice many brewers had acquired saloons and hotels as exclusive outlets for their product. By the early 20's the Schmidt family controlled a large number of luxury hotels, with a presence in all of the major northwestern cities. So they decided to sell off all their inactive breweries and beverage operations (including the 1906 Tumwater Brewhouse), and concentrate on their Western Hotels chain. This would become the nucleus of the present day Westin Hotels.

They also started a bus transport business that would later become the Greyhound Bus Lines.

REPEAL

With Repeal of Prohibition in April of 1933, Peter Schmidt had only the Tumwater property and no brewery. He was faced with prospect of reacquiring the Old Brewhouse and undertaking a costly restoration and remodel. He decided instead to build a new, modern plant up on the hill above the original site.

With Repeal also came new legislation that forbad brewers from owning "tied houses" or any business that sold beer. Consequently they had to divest themselves of the hotels and concentrate on a single plant brewery in Tumwater. The plant was completed, and in 1934 "Olympia Beer" was back.

By 1940 the brand was available in all of the western states.

In 1965 the family repurchased the the old brewhouse and the other buildings on the water, and used them for storage.

Olympia Brew House today - image
Brew House today - K. Williams Collection

Today, the Old Brewhouse remains Tumwater’s best known landmark as part of Tumwater’s New Market Historic District, and is listed on the National and Washington Registers of Historic Places. While the structure is presently vacant and in deteriorating condition (see above), new owners had made plans for its restoration. Owner SABMiller closed the entire plant on July 1, 2003. The property was purchased by a bottled water company who had intended to market Tumwater's famous artesian water, but instead ended up in bankruptcy.

On 15 June, 2007 newspapers reported:

"The family-owned Benaroya Co. of Seattle has agreed to buy the former Miller brewery for $45 million, a deal with huge ramifications for the old brewery and the community if the deal wins bankruptcy approval.
The purchase agreement was included in a series of court motions filed this week to end the bankruptcy proceedings involving the 120-acre property now owned by All American Bottled Water Corp.
The sale is contingent on approval by U.S. Bankruptcy Judge Paul Snyder. He is scheduled to consider the motion July 5 in bankruptcy court in Tacoma."

Unfortunately, Three weeks after the encouraging news above, the Benaroya Co. pulled out of the deal to buy the old brewery complex. They learned the complex was too decrepit and part of the property is on a flood plain.

This is the latest blow to efforts to redevelop what was once a landmark in this town just south of the capital city. The future now looks bleak for the old brewery.

There is an organization formed that hopes to save the old brew house. Check their web-site to view their plans - given these new developments.

Occasionally I'm asked if Olympia is still being brewed. The answer is yes and no! Of course there is no longer beer flowing from the Tumwater plant, however the Pabst Brewing Co. still owns and markets the brand. Currently the Miller Brewing Co. has been contracted to produce Olympia Beer in their Irwindale, CA plant for Pabst. So yes, you can still get an Oly!

	One Pre-Pro and two later glasses. Go to: Glasses
	Six different Olympia posters from the 70's. Go to: SIGNS
	Two different Olympia Beer steins, the re-issue of the 1905 & 1907 originals. Go to: STEINS
	Olympia Beer tray c.1914. Go to: TRAYS

Acknowledgements

Thanks to Bryan Anderson for supplying the images of the three early labels and the early Capital Brewing tray.

And to photographer Kaisa Williams for her image of the Old Brew House.

Thanks to Bill Mugrage for his images of Leopold's business card, the German Brew label, glass lens, and 18" charger.

For any comments, additions, or corrections - or if you have brewery items for sale -
please contact me:

BreweryGems E-Mail icon
(Gary@BreweryGems.com)

The Olympia Brewing Company

The Early Years

State Prohibition

REPEAL

OLYMPIA COLLECTIBLES - For Sale

Acknowledgements